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New brand resources, toolkits, and promotional material

ABOUT THE NEW BRAND

The WorldSkills movement is developing, and so is our brand.

In the last five years, WorldSkills has experienced a rapid growth welcoming new Members, partners and projects into the movement. Never before has there been so much interest in what we do – from skills sectors and industry, from governments and economists as well as from media and society as a whole.

Now is the time to take the next step.

The Brand Book serves as an internal guide that defines and explains what WorldSkills is all about. It is an aid for Members and stakeholders to express and communicate our brand with consistency. By maintaining contemporary, consistent and easy to understand branding we will be able to achieve the recognition that vocational, technical and service oriented education and training needs and that WorldSkills truly deserves.

WHAT IS NEW?

ESSENTIAL CHANGES TO THE GUIDELINES

LOGOTYPE
The logo will now only be in one-colour — monochrome. The monochrome logo can be applied in various combinations and colours.
COLOURS
A new contemporary palette to replace the old giving a variety of different expressions.
TYPOGRAPHY AND FONTS
Same fonts, but updated typographic guidelines, especially for headlines.
VISUAL ELEMENTS
A range of graphical elements and visuals to be used in WorldSkills materials. New templates to be supplied in PowerPoint, Word and in Photoshop format for designers. Design files will also be made available in InDesign.
IMAGERY
Updated set of photo rules and rules-of-thumb.
NAMING
The use of simply “WorldSkills” will be implemented on an international level. The Members and Competitions will be able to keep their identities if they want. Over time the ambition is to pull the movement closer together as WorldSkills grows stronger and more recognized as a brand.
Download

The resources found on this page are for Members and Stakeholders to use in order to implement the new WorldSkills brand consistently around the world. If a Member is interested in adopting the brand please contact Michelle Bussey.

Brand Book
WorldSkills logos
Reasons to adopt branding
Fact sheet WorldSkills
Fact sheet Competition
Fact sheet skills
Communications wheel 2014
Communications wheel 2015
Resource graphics, including cube cutout and speech balloons.
ABOUT THE LOGO

The WorldSkills logo was designed by Teaho Yang, a graphic design student at Mokwon University in Korea. His design was chosen by the General Assembly in June 2000 from the entries received from a global student design competition.

WorldSkills

The design shows a hand, as expressed by five strong lines representing the youth of all countries, reaching out for new skills. The logotype has been designed to complement the symbol and is based on the competition finalist design from Kathrin Baldo and Andreas Alber of South Tyrol, Italy.

Any questions on the use of this logo can be directed to Michelle Bussey.

BRANDED PROMOTIONAL MATERIAL

PRINTED MATERIAL

Various items of printed material are available to be downloaded and printed locally or ordered from the Secretariat by sending an email to secretariat@worldskills.org. An e-booklet that refers to the ways that WorldSkills competitions contribute to stronger training systems is available for download on the MoVE page.

General brochure
Activities brochure
History brochure
BANNERS

Full print ready artwork is available ready for printing on display banners.

Banner Competitions
Banner skills
WORLDSKILLS MERCHANDISE

These items can be ordered direct from the Secretariat. These items are produced on a cost recovery basis therefore there will be a fee associated with them to cover production and shipping/duty costs as required. To order these items please email secretariat@worldskills.org.

NOTEBOOKS
PENS
LUGGAGE TAGS


Source: worldskills.org