The WorldSkills movement is developing, and so is our brand.
In the last five years, WorldSkills has experienced a rapid growth welcoming new Members, partners and projects into the movement. Never before has there been so much interest in what we do – from skills sectors and industry, from governments and economists as well as from media and society as a whole.
Now is the time to take the next step.
The Brand Book serves as an internal guide that defines and explains what WorldSkills is all about. It is an aid for Members and stakeholders to express and communicate our brand with consistency. By maintaining contemporary, consistent and easy to understand branding we will be able to achieve the recognition that vocational, technical and service oriented education and training needs and that WorldSkills truly deserves.
The resources found on this page are for Members and Stakeholders to use in order to implement the new WorldSkills brand consistently around the world. If a Member is interested in adopting the brand please contact Michelle Bussey.
The WorldSkills logo was designed by Teaho Yang, a graphic design student at Mokwon University in Korea. His design was chosen by the General Assembly in June 2000 from the entries received from a global student design competition.
The design shows a hand, as expressed by five strong lines representing the youth of all countries, reaching out for new skills. The logotype has been designed to complement the symbol and is based on the competition finalist design from Kathrin Baldo and Andreas Alber of South Tyrol, Italy.
Any questions on the use of this logo can be directed to Michelle Bussey.
Various items of printed material are available to be downloaded and printed locally or ordered from the Secretariat by sending an email to firstname.lastname@example.org. An e-booklet that refers to the ways that WorldSkills competitions contribute to stronger training systems is available for download on the MoVE page.
Full print ready artwork is available ready for printing on display banners.
These items can be ordered direct from the Secretariat. These items are produced on a cost recovery basis therefore there will be a fee associated with them to cover production and shipping/duty costs as required. To order these items please email email@example.com.